“The heat of the desert, finished with an unexpected frozen breath of cool. Waha’s energy mirrors your own – quiet, magnetic, alive. Wear it and feel it return to you, refreshed and recharged with every breath.”

Lattafa Perfumes, the house that redefined inclusive luxury in perfumery, announces the launch of Khamrah Waha, the newest and most ambitious flanker to their celebrated Khamrah franchise. Where Khamrah was distilled to its warmest and spicy extreme, Waha arrives as a paradox: the oasis in the desert, the calm at the eye of the storm.
Waha, meaning “oasis” in Arabic, does not merely borrow from its predecessor. It inherits Khamrah’s magnetic depth and then, at the precise moment you expect the familiar, delivers a rupture – a shock of green coolness that makes it entirely, unmistakably, its own.

The composition opens with the bright, sun-warmed burst of Bergamot, Yuzu and Ginger – a citrus fanfare energised by the sharp aromatic clarity of Juniper. The effect is immediate: electric, alive, charged with expectation.

At the heart, a masterstroke arrives. A natural Cucumber, an instant wave of living coolness: crisp, weightless and intensely refreshing. This is the oasis moment, the gasp of cold water in scorching air. Iris softens the blow with quiet elegance, while Sage and a Sea Salt Accord introduce a vibrant mineral freshness.
The drydown is unmistakably Lattafa at its most assured. Akigalawood™ anchors the composition in addictive woody depth, wrapped in the quiet sweetness of Tonka and Vanilla, the whisper of Musk and the long, skin-fusing trail of Ambrofix™. Waha does not merely sit on the skin, it becomes it. Magnetic. Lingering. Alive.

Lattafa has built the Waha campaign around a creative choice as bold as the fragrance itself: a cinematic musical narrative. The campaign film, Sounds of Waha is not a fragrance advertisement in any conventional sense. It is a short film about disruption, about the energy held in stillness that finds its release, sonically.

• Top: Bergamot, Juniper, Yuzu, Ginger
• Heart: Iris, Cucumber, Sage, Sea Salt Accord
• Base: Akigalawood™, Tonka, Vanilla, Musk, Ambrofix™